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ADIDAS "D.O.L.L.A." CHINA EXCLUSIVE
Role
Art Director
Graphic Design
Copy Writer
To launch the take-down version of the Dame 4, Adidas introduced “The D.O.L.L.A.” — a nod to Damian Lillard’s alter ego and musical talent. This China-exclusive campaign spotlighted Dame’s creativity beyond the court, blending style, storytelling, and sound. The goal was to educate and inspire, showing Chinese consumers the depth of his off-court persona.
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